The main objectives of the Group are Intesa, provide services and support to member companies, in terms of logistics, distribution and trade, through the signing of trade agreements with selected suppliers of the Group and with the exclusive sale to member companies of its own product brand called:

• Linea estetica
• Linea tecnica

Nowadays Intesa represents one of the most important groups in the industry and a landmark for the operators in this industry.

In the strategic brand management process Intesa’s brand image plays an important role that’s why it’s in progress a costant implementation with a constant precence of our qualified promoter in the display stands and showroom of our associates in order to provide a tecnical support service straight to the professional and final users.

There are 3 main objectives for the future:

• Increase the competitiveness of our associates in the italian industry
• Improve the synergies between our associates, implementing the services provided
• Continue to develop the Intesa brand